New technologies and digital communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business offers information to help you stand out from the competition. This book offers clear strategies for growth:
The third in the Basics of Child Care series, The Basics of Growing a Child-Care Business includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business.