New technologies and digital communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business offers information to help you stand out from the competition. This book offers clear strategies for growth. Charm: Grab the customer's attention. Create a solid foundation for your marketing strategy. Advise: Establish yourself as an expert and set your sales goals. Delight: Design your customer experience, and create an ongoing sales pipeline. Tracks: Gather Data, measure your results, and adjust your approach.
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